Promotions campaigns research
NATIONAL CONSUMER PROMOTION
ANNUAL RESEARCH & REVIEW
2017 vs 2022
One of our values as a agency is to never stop learning as we want to be able to drive result for the brands that we represent and work with. We are constantly researching and updating our data base with what is implemented in the market so we can have relevant data and conclusions.
It is quite resource consuming to gather information each year from over 1000 campaigns. This year we compared the data gathered in 2017 with data form 2022 as we want to see relevant conclusion over the evolution of mechanics, prize, channels and to other information in a 5 year market gap.
Registration channels used
Application - Dedicated or specialized application for promotions
SMS - short message service type messages
Website - Dedicated website for promotion and/or campaign registration
facebook - Registration through the facebook application or form
Whatsapp - Registration through the Whatsapp application or form
In-store urn - Registration by inserting a coupon or other identification elements in a ballot box placed in one or more participating locations
Promo tv - Dedicated promotion or at the end of a TV commercial
Promo fb - Publication and promotion of the campaign through Facebook
Promo instagram - Publishing and promoting the campaign through Instagram
Promo youtube - Publication and promotion of the campaign through YouTube
Promo radio - Dedicated promotion or at the end of a Radio advertisement
Remarketing - Online promotion to those who have shown interest in a campaign without completing registration or to shoppers who have already registered
Mecanics – Share by procent
Buy & Send – mechanics involves purchasing one or more products and sending the proof of purchase by various means. Proof that can be a unique code, tax receipt, promo packaging.
It has the greatest weight due to the fact that it ensures the organizer results directly reflected in sales and can be easily tracked and evaluated.
BUY & SEND
ACCUMULATION OF POINTS
SUBSCRIBE & WIN
Top promo by category
For detalis and more information
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