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ME NU


Promotions campaigns research


NATIONAL CONSUMER PROMOTION
ANNUAL RESEARCH & REVIEW
2017 vs 2022

One of our values as a agency is to never stop learning as we want to be able to drive result for the brands that we represent and work with. We are constantly researching and updating our data base with what is implemented in the market so we can have relevant data and conclusions.

It is quite resource consuming to gather information each year from over 1000 campaigns. This year we compared the data gathered in 2017 with data form 2022 as we want to see relevant conclusion over the evolution of mechanics, prize, channels and to other information in a 5 year market gap.

Registration channels used


  • Application - Dedicated or specialized application for promotions

  • SMS - short message service type messages

  • Website - Dedicated website for promotion and/or campaign registration

  • facebook - Registration through the facebook application or form

  • Whatsapp - Registration through the Whatsapp application or form

  • In-store urn - Registration by inserting a coupon or other identification elements in a ballot box placed in one or more participating locations




Promotion channels


  • Promo tv - Dedicated promotion or at the end of a TV commercial

  • Promo fb - Publication and promotion of the campaign through Facebook

  • Promo instagram - Publishing and promoting the campaign through Instagram

  • Promo youtube - Publication and promotion of the campaign through YouTube

  • Promo radio - Dedicated promotion or at the end of a Radio advertisement

  • Remarketing - Online promotion to those who have shown interest in a campaign without completing registration or to shoppers who have already registered

Mecanics – Share by procent

Buy & Send – mechanics involves purchasing one or more products and sending the proof of purchase by various means. Proof that can be a unique code, tax receipt, promo packaging.

It has the greatest weight due to the fact that it ensures the organizer results directly reflected in sales and can be easily tracked and evaluated.


BUY & SEND

59,47%
79,48%
2017
.........................................
2022


INSTANT WIN

5,35%
4,02%
2017
.........................................
2022


RADIO

7,35%
0,40%
2017
.........................................
2022


ACCUMULATION OF POINTS

0,89%
2,21%
2017
.........................................
2022


SOCIAL CONTEST

9,35%
2,62%
2017
.........................................
2022


SUBSCRIBE & WIN

15,37%
5,63%
2017
.........................................
2022


FIDELITY CARD

2,23%
5,63%
2017
.........................................
2022

Top promo by category

Non-alcoholic drinks

9,35%
2,62%
2017
.........................
2022

Sweets

4,2%
11,67%
2017
.........................
2022

Retailer

13,33%
10,26%
2017
.........................
2022

For detalis and more information

Please use the form below to download the PDF file. Use please a valid email as the download link will be sent to your email adress.