Sugus

Case Study Report

Defining The Problem

Kandia Dulce is the biggest sweets producer in romania with over 130 years of activity and a wide portfolio of products that are appealing and delicious. in january 2022 they have decided to create a national campaign for one of their best selling products – sugus. the campaign was set to start on july 1st until august 15th. we outto create a wonderful campaign that brought smiles on a lot of small faces. the target audience – children between 4 and 13 years old. the scope was to create a campaign that is appealing to the target audience, fun and interesting. 45 days of fun and adventure. we created taramul distractiei (the land of fun). gus – the main character and the image of sugus started a journey into the land of fun made up of different areas where he will find new friends and challenges everyday.

Services offered

UI/UX // WEBDESIGN // GAME DEVELOPMENT // SOCIAL MEDIA // CAMPAIGN IMPLEMENTATION // VIDEO PRODUCTION // ADS CAMPAIGN // OFFLINE ADVERTISMENT MATERIALS // INFLUENCER MARKETING // CAMPAIGN LOGISTICS

Research

After countless brainstorming sessions and numerous cups of coffee the team had created Sugus – the land of fun (taramul distractiei). We crossed the borders and not limiting ourselfs with online research our target audience being young children, we strove to actually talk to a fairly large sample of children in order to better understand them and to try and create a wonderful place that they can have fun and win great prizes along the way.

Proposal

We offered our campaign proposal to our client and instantly recieved a good feedback and green light to start the creation and implementation process.

That includes:

Campaign sticker (printed on all of the products eligible for the campaign) Website layout design.

Social media key visuals (up to 45 visuals, one for each day of the campaign) Daily challenge visual (used as a background and template for the daily games implemented) Print Materials (to be used in stores around the country to promote the campaign) Social media videos.

Online Assets

We took our imagination and made it into reality by offering our client a website which was created from low fidelity mockups in figma and succseful implemented along with all of the games that managed to bring a lot of smiles on the faces of children.

Deliverables

We have created visual assets for all social media platforms which have been succsesful implemented into campaign ads that managed to reach the target audience.

INFLUENCER MARKETING

Collaborated with some of the most known influencers in social media sphere to help promote the campaign. doing so we have managed to reach a more wider audience and bring more fun and interaction to our users.

CAMPAIGN LOGISTICS

We take care of each stage, from conceiving the actual campaign mechanics, to picking the contest winners, to logistic fulfillment once the campaign is over.